Objectives

What are the objectives of the research? What do we want to find out? Why?

<aside> 💡 Example:

1. Validate the checkout journey.
2. Find out how people feel about the visual style.

</aside>

1. Your objective

Methodology

How do we run it? How many people do we need to interview?

<aside> 💡 Example: In-house usability testing with 7 people.

</aside>

Plan

What's the timeline? When do the sessions happen?

<aside> 💡 Example: 3 users on the 27/04 and 4 users on the 28/04. Report to be completed at the end of the W/C 30/04.

</aside>

Demographics

What's our target audience for this research? Why?

<aside> 💡 Example:

• 18 to 50 years old
• Mix of genders
• Income between £20,000 and £45,000
• iOS users
• Low to high technology proficiency
• Not {product} users

</aside>

Script(s)

Script

Prototype

Where are all the relevant links?